Amazon Listing Optimization

The Challenge

The client was suffering from declining organic rankings on Amazon due to obsolete indexing from the A9 update. The listing title was stuffed with terms, descriptions lacked benefit hooks, and the backend meta keywords exceeded the 249-byte limit, causing suppression of key search indexes.

Our Solution & Strategy

Conducted high-volume keyword research, replaced the title with a clear, mobile-optimized header, drafted 5 benefit-driven bullet points explaining silicone thermal safety, and completely refactored the backend search fields to feature non-redundant synonyms.

Results

Deliverables

• Mobile-optimized main search title
• 5 benefit-driven listing bullets
• Full backend search terms dictionary
• HTML listing description rewrite